Angel’s Envy
Triple Oak Release

Angel’s Envy Triple Oak marked the Louisville-based distillery’s first addition to the Signature Series in 11 years. Finished in Hungarian, French and Chinkapin oak barrels from Kentucky, this masterpiece of a pour deserved a big moment. 

Working closely with Sid Lee, my team was tasked with rolling out content across web and email. To understand the product down to the sip, we met with Master Distiller Owen Martin and worked to capture the way he spoke about the bourbon and distill his tonality across all comms. We got granular and covered everything from the process to the craftsmanship to the complex palate. 

The CRM strategy compromised of a pre-launch, pre-order and launch series—with timely landing page modules to complete the customer journey throughout each phase. Even Forbes had some lovely things to say.



Creative Director
Omeed Boghraty

Associate Creative Director
Ashley Major

Copywriter
Thomas La Fontaine

Art Direction
Phoebe Tse