Copywriter
Felix is a leading Canadian healthtech platform making prescription treatments more accessible—from sexual health and weight management to menopause, hair loss, and beyond. With a brand built on trust, empathy, and wit, Felix needed content that could strike the right balance between medical credibility and modern relatability.
As a freelance copywriter, I helped evolve Felix’s digital presence through high-performing social campaigns, UGC scripts, web content, and educational blogs. From playful, scroll-stopping ads to SEO-driven articles that unpack complex health topics, every piece aimed to make healthcare feel more human.