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Elevating brands across every platform.

Founded in 1670, Hudson’s Bay Company is North America’s longest continually operating company and is headquartered in New York and Toronto.

During my time with the company I led copywriting efforts for home and fashion print campaigns, spotlighting key vendors and showcasing the industry’s best.

As a creative driver behind multiple campaigns, I developed concepts for video, radio, print, catalog, and TVC, crafting a consistent brand voice across every medium. Additionally, I played a pivotal role in campaign strategy, generating daily content for email, digital, video and social media channels to ensure a cohesive, multi-channel presence.

To top it off, my team took home a Canadian Marketing Association award for our virtual reality campaign with Animal Crossing.