- Hudson’s Bay Company
- Copy
Founded in 1670, Hudson’s Bay Company is North America’s longest continually operating company and is headquartered in New York and Toronto.
During my time with the company I led copywriting efforts for home and fashion print campaigns, spotlighting key vendors and showcasing the industry’s best.
As a creative driver behind multiple campaigns, I developed concepts for video, radio, print, catalog, and TVC, crafting a consistent brand voice across every medium. Additionally, I played a pivotal role in campaign strategy, generating daily content for email, digital, video and social media channels to ensure a cohesive, multi-channel presence.
To top it off, my team took home a Canadian Marketing Association award for our virtual reality campaign with Animal Crossing.