Get those digits dialled. 

A Cyber Monday campaign developed for Loblaw Digital Online Grocery customers, designed to engage and prepare shoppers for the biggest deals of Cyber Week. 

To prep for the big day, we created a series of finger workouts stretched and strengthened customers’ strongest Cyber Monday assets and get them ready for fast-paced deal hunting. 

This theme unfolded through a series of daily teaser Instagram Stories, each hinting at the major discounts to come on Cyber Monday. The campaign was versatile enough to be adapted seamlessly across three different grocery divisions, maintaining a consistent yet dynamic presence across the Loblaws brands. 


Art Director
Reed Sacharoff

Copywriter
Ashley Major