Explore more emails here, here and here. 


Luxy Hair is a premium hair extensions e-commerce company with 250K+ customers in 165+ countries. Headquartered in Toronto, Canada, Luxy has built its business through social media and an unmistakable brand voice. 

The most important function of Luxy’s copy is connecting with their loyal Millennial and Gen Z customers. The copy is fun, playful, informative and — of course—celebrates their love of all-things hair and beauty. 

Throughout my one-year tenure freelancing with the brand, I wrote emails, Spotify ads and packaging copy.


      Creative Director
      Sarak Baker

      Copy Director
      Sophie Lalani 

    Copywriter  
     Ashley Major