Copy Direction
As Canada's #1 wireless provider, Rogers connects 11.7 million mobile subscribers in over 2,200 communities on the country's largest 5G network. When you’re leading email, SMS and print communications for a brand that Canadians rely on—speed, efficiency and personalization are your greatest assets.
Throughout my time as Associate Creative Director on the Rogers business, I led a team of copywriters to deliver thousands of assets across all of Rogers’ lines of business through a complex web of timelines and stakeholder approvals.
As part of the account’s startup team, together with Sid Lee, we carried out a fresh Visual Brand Identity, adapted their templates to Figma and elevated their tone of voice to speak to today’s customer.
Associate Creative Director, Art Direction
Sandra Tiano
Associate Creative Director, Copy
Ashley Major