“#NOFILTER” Beauty Blender
“Stay There, K?” Hair Pins
“Hey, Fresh Face” Makeup Wipes 

“Face the Day” Beauty Band 
“Swipe Right” Lip Gloss
    Rubi
    Rubi Beauty Launch

    Living it up and always on the go, the Rubi girl needs her beauty bag to be as ready-for-anything as she is. Packed with party-perfect lip glosses and all the essentials, Rubi Beauty is about being your best, “most-you” self. 

    While establishing a TOV for the brand, it was important that the product names speak to her directly. Pulling on Gen Z buzzwords, internet lingo and tongue-in-cheek references, we wanted her to read the label and think “omg, that’s so me.”


        Copy Director
        Chin Shen

        Art Director 
        Elisa Mazzone

      Copywriter  
      Ashley Major

      Graphic Designer
      Shirley Chen